Beyond time substitution : an evolutionary economic analysis into the patterns of cleanliness consumption -- Consumption behavior as a learning process -- The origin of the social norm of cleanliness -- Towards the modern washday : major steps in the development of laundry technology -- Consumer motivations and washing machine advertisements -- Patterns of cleanliness consumption and time use -- Cleanliness consumption and the rebound effect of energy-efficiency -- Explaining the patterns of cleanliness consumption
