Abstract: | Intro -- Acknowledgments -- Contents -- About the Authors -- Abbreviations and Acronyms -- List of Figures -- List of Tables -- Chapter 1: Introduction: Politics in 140 Characters or Less -- Reference -- Chapter 2: Less Is More Ideological: Conservative and Liberal Communication on Twitter in the 2016 Race -- The Nature of Twitter -- The Nature of Contemporary Ideology -- The Intersection of Twitter and Ideology -- Trump Versus Clinton in 2016 -- Ideology and Citizen Engagement -- Conclusion -- References -- Chapter 3: Tweet You Very Much: An Analysis of Candidate Twitter Usage from the 2016 Iowa Caucus to Super Tuesday -- Twitter as a Campaign Tool -- Data and Methods -- Discussion -- Conclusions -- References -- Chapter 4: Candidate Image: When Tweets Trump Tradition -- Candidate Image -- Twitter and Social Media Use by Campaigns -- The Importance of Earned Media in Campaigns -- Method -- Content Analysis of Tweets -- Content Analysis of Tweet-Related Earned Media Articles -- Results -- Candidate Image Attributes Through Tweets -- Earned Media Generated from Tweets -- Discussion -- Conclusion -- References -- Chapter 5: Tweeting on the Campaign Trail: The When, How, and What of Donald Trump s Tweets -- Twitter and Electoral Politics -- Empirical Analysis of Trump s Tweeting -- Conclusions -- References -- Chapter 6: Donald Trump, Naturally: Revisionist Environmental Policy, Global Warming Tweets, and the Unexpected Emphasis on Cl... -- The Mad Genius of Donald Trump s Twitter Communication Strategy -- Trump s Climate Tweeting: Frequency, Form, and Content -- Frequency: Gadfly Obsession but Not as Candidate -- Form: Trump s T3 Climate Twitter Architecture-Topic, Target/Threat, Trump-Being-Trump -- Content: Conventional Climate Change Thinking and Trump s gcc Revisionism -- President Trump and Climate Change: Trump Delivers on His Tweets References -- Chapter 7: Can We at Least All Laugh Together Now? Twitter and Online Political Humor During the 2016 Election -- Introduction -- The Evolving Relationship Between Voters and Electronic Media -- Images, Humor, and Politics in Social Media -- How Twitter Is Different -- Hypotheses -- Data and Methods -- Results -- Conclusion -- Acknowledgments -- References -- Index |
