Inhalt: | "An update to the 1994 guide to building powerful community organizations, empowering ordinary citizens to become leaders, and bringing about major social and economic change. This book offers a coherent practice-based framework for understanding social action, with power and empowerment at the center of analysis. The book consciously includes three distinct approaches to organizing (lobbying, mobilizing, and grassroots), and suggested that strategies and organizational elements used in one approach could be effective in the others too. The book covers recruitment, consensus-building, leadership, publicity, and fundraising. The revisions will include an up-to-date literature review, a new preface, and new updates for all twenty chapters to address new phenomena like crowdsourcing, Internet organizing and lobbying, and technology like Slack. The authors will include new historical examples of effective organizing"-- |
