Fundamental issues ; Persuasion in the rhetorical tradition / J. Michael Hogan The effects of message features : content, structure, and style / Lijiang Shen & Elizabeth Bigsby Media influence as persuasion / Lance Holbert & John M. Tchernev Outcomes of persuasion : behavioral, cognitive, and social / Nancy Rhodes & David R. Ewoldsen On being persuaded : some basic distinctions / Gerald R. Miller Theories, perspectives, and traditions ; Discrepancy models of belief change / Edward L. Fink & Deborah A. Cai Functional attitude theory / Christopher Carpenter, Franklin J. Boster, & Kyle R. Andrews Reasoned action theory : persuasion as belief-based behavior change / Marco Yzer The elaboration likelihood model / Daniel J. O'Keefe Affect and persuasion / James Price Dillard & Kiwan Seo Reactance theory and persuasion / Brian L. Quick, Lijiang Shen, & James Price Dillard Fear appeals / Paul A. Mongeau Narrative persuasion / Rick Busselle & Helena Bilandzic Inoculation theory / Joshua Compton Supportive and persuasive communication : theoretical intersections / Graham D. Bodie Contexts, settings, and applications ; Political persuasion / Richard M. Perloff Persuasive strategies in health campaigns / Charles K. Atkin & Charles T. Salmon The siren's call : mass media and drug prevention / William D. Crano, Jason T. Siegel, & Eusebio M. Alvaro Persuasion in the marketplace : how theories of persuasion apply to marketing and advertising / L. J. Shrum, Min Liu, Mark Nespoli, & Tina M. Lowrey Persuasion in the legal setting / John C. Reinard Persuading in the small group context / Franklin J. Boster When presumed influence turns real : an indirect route of media influence / Ye Sun How does technology persuade?: theoretical mechanisms for persuasive technologies / S. Shyam Sundar, Jeeyun Oh, Hyunjin Kang, Akshaya Sreenivasan. | 
