The name of the game is jocktronics : sport and masculinity in early video games / Michael Z. NewmanMadden men : masculinity, race, and the marketing of a video game franchise / Thomas P. Oates Neoliberal masculinity : the government of play and masculinity in e-sports / Gerald Voorhees The social and gender in fantasy sports leagues / Luke Howie and Perri Campbell Domesticating sports : the Wii, the Mii, and Nintendo's postfeminist subject / Renee M. Powers and Robert Alan Brookey Avastars : the encoding of fame within sport digital games / Steven Conway Keeping it real : sports video game advertising and the fan-consumer ; Cory Hillman and Michael L. Butterworth ; Exploiting nationalism and banal cosmopolitanism : EA's FIFA World Cup 2010 / Andrew Baerg Ideology, it's in the game : selective simulation in EA Sports' NCAA Football / Meredith M. Bagley and Ian Summers Yes Wii can or can Wii? : theorizing the possibilities of video games as health disparity intervention / David J. Leonard, Sarah Ullrich-French, and Thomas G. Power. | 
