The sporting goods industry : history, practices and products / Richard A. Lipsey

Englisch

Jefferson, NC [u.a.] : McFarland & Co., c 2006

VII, 169 S. : graph. Darst. ; 26 cm

Includes bibliographical references (p. 161-162) and index

0-7864-2718-3, 978-0-7864-2718-5*softcover : alk. paper

*Sporting goods industry -- United States ; Sporting goods industry -- History -- United States

Sportartikelbranche / |stw| Branchenentwicklung / |stw| Marketing / |stw| Marktforschung / |stw| USA

Buch / Book

Klassifikation der Library of Congress: HD9992.U52

Dewey Dezimal-Klassifikation: 338.4768870973

"This work offers insight into every major function of the sporting goods industry. Chapters cover the development of the industry; the industry's structure and size; manufacturers' products and shares; channels of distribution; sports medicine and product liability; sports marketing, including licensing, endorsement and sponsorship; the use of traditional media and market research; sales trends and profitability; and e-commerce"--Provided by publisher

Potsdamer Straße

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