Anmerkung: | Includes bibliographical references (p. [603]-636) and index Introduction : the Sibao book trade and Qing society -- The setting : Minxi and Sibao -- The origins of publishing and the production of books in Sibao -- The structure of the Sibao publishing industry -- "We are all brothers" : household division, the proliferation of publishing houses, and the management of competition -- Sibao bookselling routes -- Sojourning bookselling and the operation of the branch shops -- Sibao's "Confucian merchants" in Minxi society and the late Imperial economy -- The nature and sources of Sibao imprints -- Educational works -- Guides to good manners, good health, and good fortune -- Fiction and belles-lettres -- Sibao's customers and popular textual culture in the Qing -- The diffusion of print culture in Qing China |